职位福利

职位描述

请将简历投递至：spli@merkleinc.com

DWA is looking for Paid Search Manager who is comfortable under pressure in fast-paced working conditions and thrives in an environment where performance is paramount. The ideal candidate will bring to the table a high level of campaign creation and management experience, as well as team building and training.

You will manage and optimize paid media campaigns, including SEM/PPC, display/News Feed with the goals to increase conversions, optimize for target CPA goals, and efficiently increase leads for our key clients. You will also have opportunities to provide strategic insight on campaigns, as well as improve internal processes and structure.

Key Areas of Responsibility:

·         Develop and manage key client relationships, which requires calls and meetings

·         Responsible for effectively managing various client accounts and budgeting requirements

·         Responsible for the planning and strategic development of campaigns and account structure

·         Capable of delegating and leading a team of Paid Search Executives, who act as a support team for Paid Search Managers

·         Provide monthly/quarterly reports on assigned clients to account teams/clients communicating overall progress, initiatives, and other high-level topic matters that management and team members should be aware of

·         Report and communicate results/ideas with clients and also share with the paid search team, promoting team growth

·         Develop strategies, oversee and execute initiatives to increase paid media traffic

·         Ownership of structure, tactical direction, optimisation, budget pacing, and efficient lead production

·         Research and communicate competitive landscape of specific products in the paid media market using 3rd party tools such as Doubleclick Search, Marin, Adobe Advertising Cloud Search

·         Run A/B test experiments on landing pages and text ads to produce the best conversion rates for clients

·         Stay up-to-date with new search trends and test flagship and/or beta products for strategic accounts

Qualifications and Experience

·         3+ years of paid media experience, including search marketing (SEM REQUIRED; Programmatic Buying  and Social  are pluses)

·         Certification of Baidu Certificated Marketing Consultant is the must, certification of Baidu Certificated Senior Marketing Consultant is a plus

·         Google Analytics, Google Adwords are not required but must obtain while employed with DWA, of the correponidng training will be provided to employees

·         Bachelor's Degree or above in Science or Engineering 

·         Good English writing and verbal communication skills is a must

·         Possess strong analytical skills for marketing data, as well as innate curiosity and aptitude

·         Familiar with enterprise management platforms for SEM, such as Google Analytics, Adobe Analytics, Google Doublecick Tools

·         Advanced skills on Excel and PowerPoint

What We're Looking for in a Teammate

·         Inspirational and passionate

·         Has a multidisciplinary skill set

·         Is curious, iterative, and collaborative

·         Balances factual information with intuition and creativity

·         Cares about winning as one team

·         Is looking to do things that haven’t been done before

·         Can tell stories with data

·         Builds strong internal and external relationships

公司描述

电通中国隶属于电通国际，由六大领导品牌组成——凯络Carat、dentsu X、安布思沛iProspect、安索帕Isobar、dentsuMB、美库尔Merkle，各品牌由其专业团队支持并提供规模化服务。电通中国致力于为客户提供高水准的媒体、客户体验管理和创意传播服务，帮助客户赢得、保留和发展优秀消费者群体，实现企业成功之道。

Part of dentsu International, dentsu China comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle, each supported by its specialist divisions and scaled services. dentsu China helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses with best-in-class services and solutions in Media, CXM, and Creative.