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小预算在抖音也能掀起蝴蝶效应式营销

飞扬广告(北京) 2023-02-07
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案例评分: 8.3 分 / 共7人评分
会员简介:经历了315和残奥会两轮舆情高峰之后的白象食品,面临着社会上“白象是否会像鸿星尔克一样昙花一现”的质疑。同时5月到7月又恰逢方便面行业淡季,白象希望能做到“淡季不淡”,在品牌和产品上都能以创新的传播,承接社会事件给品牌带来的好感度和热度,同时能够为8月、9月的旺季打好基础。但因处于淡季,无论是预算还是投入的资源都有限。所以,传统的Big Idea并不合适现阶段的白象,精致、小而美、四两拨千斤的Smart Idea才是白象所需要的。

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