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淘宝《这货哪来的》赛博野摊H5

Anonymous 2023-09-06
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梁玟玟 自由撰稿人 关注
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案例评分: 9.2 分 / 共8人评分
会员简介:在美术策略定调上,我们把这群真诚的卖家和商品锁定在中国式街头摊贩的“野生感”上,尽可能表现中国独有的烟火气所具有的张力。在设计层面上去精英化,刨除了冗余的包装,还原市井街头的原始味道,字体设计层面也处处呼应着野蛮生长的“贩夫走卒”般的典型气质。整个6大场景中,大量运用具有本土化特色的假发发廊、手写招牌、灯箱广告、窗花、对联、横幅,蓝色躺椅、路边电线杆、气球柱、餐厅标志红地毯、农民草帽和蒲扇、老式大排档等中国特色元素。1:1还原,构建出极具真实生活场景,对烟火气的主题核心进行了表达。


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