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超级主播 , 退场

张倩 2022-07-01
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梁玟玟 自由撰稿人 关注
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会员简介:第一代直播带货界的四大天王纷纷沉寂,一个时代似乎就此结束。他们是风口里的幸运儿,也是反映平台直播态势的最直接入口。这一阶段的超头部主播们拥有绝对话语权。对于品牌方而言,上超级头部主播的直播间,主播高昂的坑位费+提成,再加平台的抽佣和全链路的服务,品牌方大多都要面对一个“赔钱赚吆喝”的结局。主播们为了捍卫自己的“全网最低价”,常常压榨品牌的生存空间,而破价对品牌的伤害,短期内是利润受损,长远来看,会对企业的品牌运营,资金周转等方面带来伤害。随着直播业态发展成熟,头部主播的消逝,平台在慢慢夺回主动权。在经历野蛮生长后,直播电商正在进入新的迭代期。
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关联公司: 暂无
标签: 李佳琦 薇娅 罗永浩 超级主播
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