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入行两年拿戛纳 , 她还是选择辞职

红薯 2023-03-20
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会员简介:​2022年,一档观察广告人的职场综艺把这个工作在镜头后面的群体推向台前。我門策划了专题 #职场综艺里的广告人#,试图还原广告人真实的工作状态,以及在行业大环境的变化中他们的应对之策。 今年年初,我門在《2023广告圈 , 值得关注什么 ?》一文中,表达了“有越来越多的广告个体成为KOL”的观点,在广告圈“新老交替”、行业面临外部挑战与变化的节点,本身具备创新思维和创作能力的广告人们,逐渐从广告公司、小众圈层走入大众视野。 因此在今年,#新新广告人# 这个栏目破土而出,在春天开启序章。崛起的新生代广告人,有他们独特的看待行业和世界的眼光。他们正在体会的迷茫,或许也是你曾经或正在体会的。他们也许更懂得平衡直行和转弯。和我門对话时,他们不代表行业,只代表自己。从这里开始,请听ta说。
本文为会员专享,订阅会员查看完整内容 本文共计6432字,包含11张图片,订阅后阅读全文
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标签: 新新广告人 美术 设计师 KOL
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