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《这货哪来的》豆瓣9.1分后 , 我们采访了淘宝

红薯 2023-05-09
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会员简介:今年2月,踩着春节过后忙碌的比稿季,由淘宝出品、《人生一串》导演团队主创的纪录片《这货哪来的》上线。豆瓣评分9.1,B站评论区好评如潮。为了这部纪录片的后期制作,淘宝的 CNY 营销的 TVC 没有像往年一样如约而至。目光随变化平移,我们好奇纪录片的质感,也产生了“品牌拍一部纪录片真的比 TVC 更值吗”的疑问。我们找到《这货哪来的》出品方,淘宝参与项目的制片人班木聊了聊,试图解开困惑。约定在下午1点半的对话,在1点28分按下暂停,“请等我12分钟”。1点40分,电话准时响起,这样严格的时间管理和动辄1小时的纪录片的矛盾,勾起了我们追问的兴趣。
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标签: 淘宝 纪录片 品牌营销 文案 品牌故事
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