Conceptualize and conduct insight-driven primary and secondary research (quantitative & qualitative)
概念化且实施洞察力驱动的主次研究（定量和定性的）
Analyse results and formulate strategic implications for brands
分析研究结果并且制定品牌应用策略
Analyse competitive environments, target markets and consumer needs to develop meaningful and distinctive brand platforms
分析竞争环境、目标市场和消费者需求， 建立有意义且与众不同的品牌平台
Assist in new brand development, repositioning of brands or brand relaunches for different industries and consumer segments
协助针对不同行业和消费者细分市场的新品牌的拓展、品牌的重新定位或者品牌的重新启动
Facilitate the development of brand communication concepts, content concepts, naming concepts and as well as creative communication ideas
促进品牌传播理念、内容理念、命名理念以及创造性沟通观的发展
Formulate briefings and the strategic foundation for further creative offline and online applications
针对未来创造性的线上线下应用来制定简报和战略方向
Take part in creative brainstorming with designers, project managers and brand strategists
与设计师、项目经理和品牌策划师一道参与创造性的头脑风暴
Take part in client meetings and assist your team members in the preparation of presentations and workshops
参与客户洽谈会并协助你的团队成员筹备展示会和研讨会
Client Management Support客户管理支持:
< >ing client projects by:Preparing and taking part in client appointments and meetings
准备与客户会议的预约以及现场参与
Supporting internal meetings, provide support in coordinating and monitoring project resources
支持内部会议，为协调和监控项目资源提供支持
Supporting other team members (New Biz Director, Senior Brand Consultant, Account Director etc.) in the preparation of proposals for clients including definition of Scope of Work, service fee calculations, timelines, and contracts preparations
为其他团队成员（比如业务拓展总监，资深品牌顾问，客户总监）为客户准备提案提供支持，这其中包括工作范围的定义，服务费用计算，制定时间表和准备合同
Supporting creation of presentations and coordination of appointments/deadlines
为创作展示和协调预约／截止时间提供支持
